Sportsbook marketing tools
Once you’ve purchased and implemented our sportsbook software, you will gain access to a number of powerful marketing tools to help get your name out there. We offer several easy to use methods, designed to get your business off to a great start.
Affiliate marketing
Affiliate marketing is one of the most powerful tools you have in your arsenal when operating an online sportsbook. Our software comes complete with a variety of easy to use tools, such as text links, Flash banners, articles, press releases, free bets and coupons. Users can sign up and instantly use these to promote your brand.
Bonuses
One of the most successful strategies, and one employed by all serious sportsbooks, is the use of a variety of bonuses and incentives. We offer 14 different types of bonus, which can be readily implemented from the box. Operators are also able to create their own bonuses and promotions as they see fit. Below are some of our most popular.
- Welcome bonus / first deposit bonus
- Free bets
- Referral bonus
- Account anniversary bonus
- Mobile sign-up bonus
You are able to configure the wagering requirements of all bonuses via the control panel and are free to set your own limits to suit your needs.
SMS promo codes and bonuses can also be sent out, as well as printed vouchers and coupons, again distributed easily from your sportsbook control panel.
Email/SMS
Solid Email and SMS marketing is another powerful tool you can incorporate from day one. We support several auto-responders, allowing you to create a captivating Email marketing campaign. SMS campaigns can be created using Twilio or InfoBip.
With an auto-responder you can configure the settings to suit your needs, with emails being sent to new users as and when they sign up. Promotions can be sent out to encourage them to make their first deposit, or to raise awareness of events to existing users. Once you’ve set it up the way you want, the whole process is completely automated and you can focus on other priorities.
Our additional marketing tools
Besides the content built into our software, we offer the following useful tools to get your marketing campaign off to a strong start.
- A full set of banners for your affiliate program, personalized for each language and locale you support
- up to 10 keyword-rich articles or press releases with tracked links to your site
- Free SMS marketing campaign for up to 10,000 contacts
- Free 30 day trial of GetResponse Pro for Email marketing
- Manual submission to 12 major search engines
- 5 branded promotional microsites or landing pages
- Email templates
- Set of drafts for a flyer, a brochure, business card and large sized banner which you can print and distribute
Social media
Social media is a fantastic way to get your name out there in this day and age, and our software is designed to integrate flawlessly with Facebook. We create weekly content aimed at attracting and expanding traffic to our operators, with event previews and strategy guides to attract more users. In addition, wins and bets can easily be shared on Facebook, generating a certain amount of word-of-mouth advertising.
It’s important to us that your business thrives, and as such our expert marketing support staff are on call between 9 and 5 every business day to offer advice and assistance.
